As your business grows, you’ll face a choice: hire someone in-house to run your marketing, or partner with a Social Media agency. Both can work, here’s how to decide.
The cost reality
A single in-house Social Media manager in Australia costs roughly $70,000-$90,000 a year plus super, tools, leave and management. And one person can’t be a strategist, designer, videographer, copywriter and ads specialist all at once.
An agency gives you that entire team for a predictable monthly fee, often less than one salary, with no recruitment, no software bills and no HR headaches.
Capability
In-house wins on deep, day-to-day brand immersion. An agency wins on breadth: you get specialists across video, ads, SEO and design without hiring five people.
Risk and flexibility
Employees are a fixed commitment. A good agency, one with no lock-in contract, lets you scale up or down as needed, and walk away if it’s not working.
For most small and mid-sized businesses, a no-lock-in agency delivers more capability, less risk and better value than a single hire.
The hybrid option
Plenty of businesses do both: a small in-house presence plus an agency for firepower. If you’d like to explore what an agency partnership looks like, get a free proposal.
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