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Digital Marketing

12 Questions to Ask Before Hiring a Digital Marketing Agency

2026-06-18 · North Social · Social Media & Digital Marketing Agency

Hiring a digital marketing agency is a big decision. These twelve questions will help you separate the great agencies from the rest.

The 12 questions

  1. What exactly is included each month, and what does it cost including GST?
  2. Is there a lock-in contract, or can I cancel any time?
  3. Who will run my account day to day?
  4. How and how often will you report on results?
  5. Can you handle social, ads, SEO and web under one roof?
  6. How do you communicate, calls, meetings or in writing?
  7. Do you use senior specialists or juniors?
  8. Can you show me how pricing works up front?
  9. What happens to my accounts and content if I leave?
  10. How do you measure success?
  11. Do you service my city or region?
  12. What makes you different from other agencies?
If an agency answers these clearly and confidently, and puts it in writing, you are in good hands.

Curious how North Social answers all twelve? See our pricing, our approach, or just get a free proposal.

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FAQ

Related questions

What is the most important question to ask an agency?

Whether there is a lock-in contract. A no-lock-in agency has to earn your business every month, which keeps them accountable.

Should pricing be public?

Ideally yes. Transparent pricing is a strong sign an agency is honest and confident in its value.

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