It’s the first question everyone asks and the one most agencies dodge: how much does Social Media management cost in Australia? Let’s answer it clearly.
The typical ranges
- $800-$1,200/month, entry level: one platform, a handful of posts, scheduling and basic reporting.
- $1,500-$2,500/month, the sweet spot: multiple platforms, more content, reels, community management and strategy.
- $3,000+/month, premium: high-volume content, advanced strategy, video and competitor tracking.
For reference, North Social’s plans run from $990 to $3,490/month inc GST, all published openly on our pricing page.
What actually drives the price
Three things: how many platforms you’re on, how much content you need (especially video), and how much strategy and management is involved. More reels and more community management cost more because they take more skilled time.
How to get the best value
- Batch your content, shooting a month of photos and videos in one go keeps costs down.
- Bundle services, combining social with ads or SEO under one team is cheaper than separate suppliers.
- Avoid lock-in, month-to-month keeps the agency accountable for results.
Cheap social that no one sees is expensive. Focus on value and results, not just the monthly number.
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