If you’re about to spend on advertising, you’ll likely start with one of two giants: Google Ads or Meta Ads (Facebook & Instagram). They’re both powerful, but they do different jobs.
Google Ads: catching demand
Google Ads reaches people actively searching for what you sell. The intent is high, someone Googling “emergency plumber near me” is ready to act. That makes Google brilliant for services and products with clear search demand.
Meta Ads: creating demand
Meta Ads reach people while they scroll. You’re interrupting, not answering a search, so great creative matters. Meta excels at building awareness, retargeting and driving impulse or considered purchases with strong visuals and video.
Which first?
- Start with Google if people already search for your offering and you want leads fast.
- Start with Meta if your product is visual, discovery-led, or you’re building a brand and audience.
- Do both once you can, they compound. Meta builds awareness; Google captures the demand it creates.
The smartest advertisers run a full funnel: Meta to create demand, Google to capture it, retargeting to close it.
Not sure where your budget will work hardest? Our full-funnel package combines both, and we’ll recommend the right split. Get a free proposal to start.
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